Brand Innovators' TV & Cross-Screen Measurement
Celebrating Data Privacy Day
Three Trends Rebooting TV Measurement
In the last installment of Comscore's "Advancing Toward a Common TV Measurement Currency" series with Beet.TV, Chief Product Officer David Algranati discusses how TV is changing, and what measurement...
Local TV Shines As Viewers Seek Pandemic News
TV Needs an Impression-Based Currency for Pay-Per-Performance
OTT Shows Key Strength in Impression-Based Targeting
Kate Diehl, director of media buying at Pinnacle Advertising sat down with Beet.TV to talk about the growth of OTT services and the importance of taking an impression-based approach to targeting audie...
TV Must Embrace Digital-Style Buying
We’re Breaking Silos for Audience-Based Buying
TV Ads Move Toward Cross-Platform Delivery
Local TV Buys Gain From Digital Insights
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
‘TV Will Never Be the Same’ After Addressability
The Convergence of Linear & OTT Measurement
In case we missed you at DMEXCO 2020
How To Solve Identity & Safeguard Privacy
The Renaissance of Cross-Platform Local Advertising
Ushering in the Next Generation of TV
Employee Spotlight: Comscore's Tershone Phillips on Diversity in the Media...