Blog Apr. 7, 2014 | Share Subscriber Analytix Questions Guide

Are Mobile Operators Asking the Right Questions of their Subscriber Big Data?

With more than 50% of all mobile service revenues driven from data services in the U.S. in 2013, the demand for mobile data is exploding faster than ever before. Average Revenue Per User (ARPU) for data services have grown by 5% quarter over quarter by the end of Q4 in 2013; however, this has come at a cost to traditional Voice and SMS revenues. Here... Leggi di più

Di: Julie Parke Tag: Mobile Operators

Blog Apr. 4, 2014 | Share

comScore Video Measurement Leading the Upfronts

The upfronts season is upon us and a healthy debate is ensuing about where digital video should fit into the equation. Digital video is at the center of the very real fragmentation occurring with traditional media, especially linear TV, as it is being forced to adapt to the digital paradigm, where consumers are in control of how, when and where they... Leggi di più

Di: Anne Hunter Tag: Ad Impressions, Ad Validation, Advertising, Video

Blog Apr. 3, 2014 | Share Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... Leggi di più

Di: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising, Cross Media

Blog Mar. 31, 2014 | Share Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the industry to transact using viewable impressions for display ads. Ultimately, this creates greater accountability and signals a fundamental shift in how... Leggi di più

Di: Josh Chasin Tag: Ad Impressions, Ad Validation, Advertising, Video, Viewability

Blog Mar. 28, 2014 | Share comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” Leggi di più

Di: Andrew Lipsman Tag: Advertising, Mobile, Multi-Platform, Social

Blog Mar. 19, 2014 | Share Digital Analytix Multi-Platform Awarded

Digital Analytix® Multi-Platform Awarded New Technology of the Year by Digital Analytics Association

Last night at the Digital Analytics Association Awards for Excellence Gala at eMetrics in San Francisco, comScore Digital Analytix Multi-Platform was awarded New Technology of the Year (tied with Tealium). This award is not only an incredible honor for us, but is a testament to comScore’s commitment to innovation in web analytics. Leggi di più

Di: Jodi McDermott Tag: Awards, Big Data, Multi-Platform, Web Analytics

Blog Mar. 18, 2014 | Share The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-Only’ Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. Leggi di più

Di: Michael Ciadella Tag: Advertising, Amazon, Apps, Mobile, Multi-Platform

Blog Mar. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... Leggi di più

Di: Eli Goodman Tag: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform

Blog Mar. 14, 2014 | Share

The Multi-Platform Majority is Here to Stay, and What This Means for Your Web Analytics

The new speed of digital innovation poses a challenge for businesses, especially when it comes to web analytics. Traditional metrics used in web analytics are quickly becoming unreliable due to the proliferation of devices that are coming online. It isn’t that the measurement practices of the digital world are flawed, it’s that the inputs themselves... Leggi di più

Di: Jodi McDermott Tag: Big Data, Multi-Platform, Web Analytics

Blog Mar. 13, 2014 | Share comScore’s Approach to Capturing Value from Big Data Showcased in MIT Case Study

comScore’s Approach to Capturing Value from Big Data Showcased in MIT Case Study

As the media analytics landscape continues to evolve, understanding how to leverage big data for long term value-creation should be a core competency for any leading media and technology company. In order to help the next generation of business leaders, comScore recently collaborated – including in-depth interviews with members of the senior management... Leggi di più

Di: Kate Dreyer Tag: Big Data, Technology

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