- 2020年11月2日

Comscore Snapshots: online finance in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the consumption of finance-related services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.

We include websites and mobile apps that provide financial services such as online payments, banking, trading, insurance, personal finance, and investments. Examples include Paypal and Alipay.

Top line observations:

Table 1: Pressure on the supply side due to mobility restrictions have reduced what is on offer to consumers. (For example, there are less opportunities to travel.) On the demand side, consumers are spending less in response to the economic uncertainty. This is reflected in the data: in a majority of countries in the region, traffic to finance-related sites has decreased year-on-year.

Table 2: In almost all markets, many entities have managed to reach at least 1% of online consumers. However, a small proportion of these entities have reached over 5%. The continent boasts a large and relatively young population. This, coupled with rapid urbanisation, is likely to lead to the development and adoption of innovative fintech.

Table 3: While a few traditional banks have managed to maintain a strong digital presence, in many countries the leading online finance entities are, relatively speaking, young and new to the scene. As entry barriers keep lowering, and investors line up to fund promising upstarts in fast growing markets, competition is set to intensify.


Table 1. Reach of finance-related websites and apps

% reach of total digital population

Year-on-Year percentage points variation
(August 2020 vs August 2019)

Australia

30.5

-1.9

China

60.1

-6.6

Hong Kong

37.4

-2.0

India

79.6

-3.4

Indonesia

45.8

+1.6

Japan

23.6

-1.5

Malaysia

59.2

+8.3

Singapore

28.3

-1.7

Taiwan

43.4

-4.9

Vietnam

4.3

-1.6

Source: Comscore MMX Multi-Platform, Total Audience, August 2020, Asia-Pacific region.

Table 2. Market competitiveness and consumer adoption of finance-related sites and apps

Number of finance-related websites or mobile apps that reach more than 1% of the total digital population

Number of finance-related websites or mobile apps that reach more than 5% of the total digital population

Australia

9

3

China

25

7

Hong Kong

20

4

India

43

13

Indonesia

22

6

Japan

16

0

Malaysia

19

6

Singapore

17

1

Taiwan

16

1

Vietnam

0

0

Source: Comscore MMX Multi-Platform, Total Audience, Aug 2020, Asia-Pacific region.

Table 3. Top finance-related sites and apps

Country

Entity

Description

Australia

PayPal

Online payments system

China

ALIPAY.COM

Mobile and online payment platform

Hong Kong

HSBC

Banking and financial services

India

PAYTM.COM

Online payments system

Indonesia

DANA.ID

Online payments system

Japan

Mitsubishi UFJ Financial Group

Banking and financial services

Malaysia

TOUCHNGO.COM.MY

Prepaid cards and eWallet

Singapore

DBS Group

Banking and financial services

Taiwan

CMoney Corporation

Investment platform

Vietnam

VIETCOMBANK.COM.VN

Banking and financial services

Source: Comscore MMX Multi-Platform, Total Audience, August 2020, Asia-Pacific region.