Are Mobile Operators Asking the Right Questions of their Subscriber Big Data?
With more than 50% of all mobile service revenues driven from data services in the U.S. in 2013, the demand for mobile data is exploding faster than ever before. Average Revenue Per User (ARPU) for data services have grown by 5% quarter over quarter by the end of Q4 in 2013; however, this has come at a cost to traditional Voice and SMS revenues. Here... さらに表示する
By: Julie Parke タグ: Mobile OperatorscomScore Video Measurement Leading the Upfronts
The upfronts season is upon us and a healthy debate is ensuing about where digital video should fit into the equation. Digital video is at the center of the very real fragmentation occurring with traditional media, especially linear TV, as it is being forced to adapt to the digital paradigm, where consumers are in control of how, when and where they... さらに表示する
By: Anne Hunter タグ: Ad Impressions, Ad Validation, Advertising, ビデオ
Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter
Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... さらに表示する
By: Kate Dreyer タグ: Ad Impressions, Ad Validation, Advertising, Cross Media
Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability
This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the industry to transact using viewable impressions for display ads. Ultimately, this creates greater accountability and signals a fundamental shift in how... さらに表示する
By: Josh Chasin タグ: Ad Impressions, Ad Validation, Advertising, ビデオ, Viewability
comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement
The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” さらに表示する
By: Andrew Lipsman タグ: Advertising, Mobile, Multi-Platform, Social
Digital Analytix® Multi-Platform Awarded New Technology of the Year by Digital Analytics Association
Last night at the Digital Analytics Association Awards for Excellence Gala at eMetrics in San Francisco, comScore Digital Analytix Multi-Platform was awarded New Technology of the Year (tied with Tealium). This award is not only an incredible honor for us, but is a testament to comScore’s commitment to innovation in web analytics. さらに表示する
By: Jodi McDermott タグ: Awards, Big Data, Multi-Platform, Web Analytics
The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-Only’ Audiences
The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. さらに表示する
By: Michael Ciadella タグ: Advertising, Amazon, Apps, Mobile, Multi-PlatformSocial Media Monetization in a Mobile First World
As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... さらに表示する
By: Eli Goodman タグ: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform
The Multi-Platform Majority is Here to Stay, and What This Means for Your Web Analytics
The new speed of digital innovation poses a challenge for businesses, especially when it comes to web analytics. Traditional metrics used in web analytics are quickly becoming unreliable due to the proliferation of devices that are coming online. It isn’t that the measurement practices of the digital world are flawed, it’s that the inputs themselves... さらに表示する
By: Jodi McDermott タグ: Big Data, Multi-Platform, Web Analytics
comScore’s Approach to Capturing Value from Big Data Showcased in MIT Case Study
As the media analytics landscape continues to evolve, understanding how to leverage big data for long term value-creation should be a core competency for any leading media and technology company. In order to help the next generation of business leaders, comScore recently collaborated – including in-depth interviews with members of the senior management... さらに表示する
By: Kate Dreyer タグ: Big Data, Technology