India’s Online Display Ad Landscape
A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... さらに表示する
By: Amarpal Singh タグ: Ad Impressions, Advertising, CPG, Marketing ResearchGiving Thanks to Our Panelists This Holiday Season
While we at comScore are thankful for many things, I wanted to particularly extend our thanks to a group of folks responsible for helping comScore provide value to so many others: our 2 million global research panelists. さらに表示する
By: Richard Weaver タグ: PrivacyFour Digital Trends to Watch this Holiday Shopping Season
The trees may not be trimmed nor the menorahs lit (yet!), but the 2013 online holiday shopping season is already well underway. While we’re predicting a combin ed 14-17% growth in holiday desktop e-commerce and mobile commerce vs. last year, we’re tempering our expectations a bit thanks to discretionary spending being squeezed and six fewer shopping... さらに表示する
By: Kate Dreyer タグ: Black Friday, Holiday Shopping, m-Commerce, Pinterest, Retail
Crystal Ball: 5 Bold Predictions for the 2013 Holiday Season
With Thanksgiving, Black Friday and Cyber Monday inching ever closer, the 2013 holiday season is nearly upon us. With many stakeholders eager to gain some foresight as to what this season might have in store, we at comScore decided to take out our crystal ball and make five bold predictions about what headlines w e’re likely to see by the time the... さらに表示する
By: Adam Lella タグ: Black Friday, Cyber Monday, e-Commerce, Holiday Shopping, m-Commerce
Measuring What Matters in Social Media
Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better understand their performance and identify oppo rtunities to improve their social impact. さらに表示する
By: Tania Yuki タグ: Engagement, Facebook, Social
Viewability + Audience: Why Digital Ad Growth Depends on the Link Between Pixels and People
I was lucky enough to join some of digital advertising’s best and brightest last week at the IAB’s Ad Ops Summit and comScore’s own Media Seller Roundtable, and those in attendance were treated to some valuable perspective about ad viewability and audience buying. I’ve spent the last 15 years in this industry and have seen quite a bit of change... さらに表示する
By: Jeff Hackett タグ: Ad Impressions, Ad Validation, Advertising
Succeeding in A World of Viewable Impression Measurement & Audience Guarantees
Few industries have seen the level of disruption and high velocity of change that the digital ad industry has experienced in recent years. With the shift toward in-target and viewable impression measurement, this industry has been turned upside down in what seems like an instant. さらに表示する
By: Andrea Vollman タグ: Ad Validation, AdvertisingHealthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down
After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th. さらに表示する
By: Susan Engleson タグ: Government, Health, Web Analytics, Web Traffic
comScore Releases Top 50 U.S. Multi-Platform Properties for September 2013
comScore recently released its monthly ranking of U.S. web activity on desktop devices for the top online properties in September, and while these desktop rankings can tell us a great deal about consumer behavior on the Internet, it is becoming increasingly important to account for mobile (i.e. smartph one and tablet) activity for a more complete picture... さらに表示する
By: Adam Lella タグ: Audience Measurement, Mobile, Multi-Platform, RankingsFollowing Initial Fiasco, Healthcare.gov Website Conversions Jump as Traffic Surge Subsides
More than three weeks have passed since the Health Insurance Marketplace opened to the public, and following the initial spike of 2.5 million unique visitors on October 1st, comScore data indicates that traffic has steadily and dramatically declined ever since. さらに表示する
By: Susan Engleson タグ: Audience Measurement