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ブログ 8月. 12, 2015 | Share

Millennials Boast Huge Social Networking Growth and Engagement on Smartphones, But Older Users Surprisingly Outpace Them on Tablets

Millennials Boast Huge Social Networking Growth and Engagement on Smartphones, But Older Users Surprisingly Outpace Them on Tablets

Usage of social networking platforms has become nearly universal. In May 2015, almost 90% of the U.S. digital media population visited social networks, which accounted for more than 300 billion minutes of users’ attention. As social networking penetration inches ever closer to reaching the total internet population, differences in how people engage... さらに表示する

ブログ 7月. 29, 2015 | Share

Are Smartphones the Swiss Army Knife of the Millennial Generation?

Are Smartphones the Swiss Army Knife of the Millennial Generation

By now everyone is aware how smartphones have ushered in a new digital age of mobile technology. Online engagement on mobile devices surpassed desktop in 2013, and the majority of our digital media consumption now takes place specifically on apps. Mobile, and the smartphone in particular, has already revolutionized the news, video, social media and... さらに表示する

ブログ 7月. 20, 2015 | Share

AOL Proves Audience is 3x Larger After Accounting for International and Mobile Traffic

AOL Proves Audience is 3x Larger After Accounting for International and Mobile Traffic

One of today’s biggest challenges for publishers is conveying the value of their digital audience to advertisers. While an audience’s value depends on many factors, its sheer size (measured in unique visitors) is a major component. It turns out, however, that accurately measuring an audience’s true reach is a trickier task than one might initially... さらに表示する

ブログ 7月. 14, 2015 | Share

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Ever since comScore first introduced Media Metrix® Multi-Platform to the US market in early 2013, we have gotten a much clearer picture how important mobile is to digital media audiences. Before multi-platform data existed, mobile was often thought to be primarily incremental engagement from existing users of a media property – but it turns out that... さらに表示する

ブログ 7月. 2, 2015 | Share

comScore in Journal of Advertising Research on the Rise of the Digital Omnivore

Gian Fulgoni

Marketing used to be so simple. In the not-too distant past, when marketers had to decide how to best reach consumers, they were faced with just a few options. They could use one or more of the three television networks, run advertisements in newspapers and magazines, or rely on the U.S. Postal Service and direct mail. The advent of digital technologies,... さらに表示する

ブログ 6月. 19, 2015 | Share

comScore Named to Online Trust Alliance Honor Roll for Third Consecutive Year

comScore Named to Online Trust Alliance for Third Consecutive Year

We’re excited to share that comScore has once again earned a place on the Online Trust Alliance’s (OTA) annual Honor Roll. The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust and user empowerment while promoting innovation and the vitality of the Internet. Its goal is to help educate businesses, policy makers... さらに表示する

ブログ 6月. 12, 2015 | Share

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

Most Popular Reasons for Not Using Mobile Banking Service

While developing countries such as Kenya have made mobile banking an indispensable part of the country’s economy, the U.S. still lags in its adoption. Based on data from comScore MobiLens® Plus, 65% of the mobile population (i.e. those who own either a mobile phone or tablet) does not use their mobile device for banking activities. さらに表示する

ブログ 6月. 11, 2015 | Share

How the “Buy Button” Can Help Fill the M-Commerce Gap

Share of Online Retail Browsing vs. Spending by Platform

While mobile has been quick to gain the attention of consumers, it has been much slower at driving dollars. comScore’s recently released Q1 2015 data shows that while 59 percent of digital shopping time occurred on mobile devices, smartphones and tablets only drove 15 percent of total e-commerce spending – a phenomenon we call the “M-Commerce... さらに表示する

ブログ 6月. 11, 2015 | Share

AppNexus Joins comScore Industry Trust

AppNexus Joins comScore Industry Trust

As of today, comScore Trust Profiles – the first phase of the company’s Industry Trust initiative that allows buyers to use key comScore advertising metrics directly in select programmatic trading platforms – are available to AppNexus customers in the U.S., Canada and Mexico with additional market rollout coming soon. さらに表示する

ブログ 6月. 8, 2015 | Share

Create a Better Digital Advertising Strategy with Actionable Insights in One Central Data Platform

Create a Better Digital Advertising Strategy with Actionable Insights in One Central Data Platform

In order for brands to have an effective ad campaign from planning to implementation and evaluation, they need to have access to the metrics that demonstrate ads are delivered successfully. While these metrics are currently available, gathering all of these metrics that live in disparate places to create actionable insights is very labor-intensive for... さらに表示する