Mobile Device Usage: Singapore v/s Hong Kong
Singapore and Hong Kong have been the most rapidly developing and fiercely competitive metros in Asia Pacific in the last four decades. We are excited to share some interesting data that shows how mobile device usage in Hong Kong and Singapore compares. さらに表示する
By: Amarpal Singh タグ: Android, iOS, Mobile, Smartphone
A Commitment to Transparency
One of the more complex challenges digital measurement and analytics providers grapple with these days is the servicing of dual but paradoxical masters: the protection of intellectual property on the one hand, and the fundamental value of openness and transparency on the other. さらに表示する
By: Josh Chasin タグ: Ad Validation, Advertising, Audience Measurement
comScore’s Participation in 2014 Data Privacy Day
For a third year in a row, comScore participated as a champion of Data Privacy Day, an initiative of the National Cyber Security Alliance’s Stay Safe Online campaign. There were many important topics of conversation at the events, but there are three points in particular that seemed to spark the greatest response from the crowds. さらに表示する
By: Mark Donovan, Richard Weaver タグ: Privacy
vCE Audience & Viewability Benchmarks Reinforce Message: Normal is a Relative Term
Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions to a target audience. We have compiled our U.S. studies into our recently published vCE Benchmarks,... さらに表示する
By: Andrea Vollman タグ: Ad Impressions, Ad Validation, Advertising, ViewabilityPassing the Torch to Serge Matta as comScore’s Next CEO
One of my most important objectives in building comScore has been to ensure that the company has the talent and bench strength to thrive without me at the helm. I am proud to announce that we have reached that milestone as a part of a carefully planned, board sanctioned, CEO transition process that started over two years ago. さらに表示する
By: Magid M. Abraham, Ph.D. タグ: comScore Financial News
Why Are Millennials So Mobile?
In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... さらに表示する
By: Adam Lella タグ: Demographics, Marketing Research, Mobile, Smartphone, Tablets
Succeeding in a World of Viewable Impression Measurement & Audience Guarantees
Few industries have seen the level of disruption and high velocity of change that the digital ad industry has experienced in recent years. With the shift toward in-target and viewable impression measurement, this industry has been turned upside down in what seems like an instant. さらに表示する
By: Andrea Vollman タグ: Ad Validation, Advertising, Viewability
How Australia Spends Its Time Online
Here’s a chance to find out how Australia spends it’s time online. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage in October 2013. さらに表示する
By: Amarpal Singh タグ: Engagement, Internet Use, 検索, Social, Web Traffic
The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web
The best way to define mobile utility is to break down the device adoption trends and usage profiles. The greater the penetration and the greater the time spent directly correlates to how useful mobile internet access is to all of us. さらに表示する
By: Eli Goodman タグ: Apps, Mobile, Multi-Platform
India’s Online Display Ad Landscape
A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... さらに表示する
By: Amarpal Singh タグ: Ad Impressions, Advertising, CPG, Marketing Research