- 2020年10月7日

Comscore Snapshots: online health in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the consumption of health-related information and services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.

Scope: We include websites and mobile apps that contain information about health and fitness, medical information and journals, or provide healthcare services, for example by connecting consumers with hospitals or other relevant health institutions within the country.

Top line observations:

Table 1: In a majority of countries in the region, traffic to health-related sites has increased year-on-year, which is understandable given the pandemic.

Table 2: The online health industry displays oligopolistic tendencies: each market is dominated by half a dozen entities (reach 5% or more), with a handful of smaller entities (reach between 1 and 5%) capturing smaller market segments.

Table 3: Overall, health-focused magazines represent a large share of the online health category. A closer look reveals that the COVID-19 tracing apps launched in India and Malaysia are having some traction. Also, we are seeing the emergence of promising healthcare platforms in China and Indonesia, which facilitate access to healthcare services.


Table 1. Reach of health-related websites and apps

Country

% reach of total digital population

Year-on-Year percentage points variation
(August 2020 vs August 2019)

Australia

62.9

17.0

China

10.6

-7.1

Hong Kong

34.6

10.7

India

42.1

5.9

Indonesia

15.3

-0.8

Japan

10.4

-0.9

Malaysia

53.7

31.6

Singapore

41.5

0.4

Taiwan

72.6

5.9

Vietnam

8.1

-2.3

Source: Comscore MMX Multi-Platform, Total Audience, August 2020, Asia-Pacific region.

Table 2. Market competitiveness and consumer adoption of health-related sites and apps

Country

Number of health-related websites or mobile apps that reach more than 5% of the total digital population

Number of health-related websites or mobile apps that reach more than 1% of the total digital population

Australia

5

19

China

0

3

Hong Kong

4

13

India

5

14

Indonesia

1

6

Japan

0

2

Malaysia

2

10

Singapore

4

17

Taiwan

6

11

Vietnam

1

1

Source: Comscore MMX Multi-Platform, Total Audience, Aug 2020, Asia-Pacific region.

Table 3. Top health-related sites and apps

Health-related sites or apps with the highest % reach of a country's total digital population.

Country

Entity

Description

Australia

Healthline Media

Health-focused magazine

China

Pingan.com Good Doctor (Mobile App)

Online pharmacy & healthcare services platform

Hong Kong

Commonhealth.com.tw

Health-focused magazine

India

AarogyaSetu (Mobile App)

Online pharmacy & healthcare services platform

Indonesia

Alodokter.com

Online pharmacy & healthcare services platform

Japan

MSN Health & Fitness

Health-focused magazine

Malaysia

MySejahtera (Mobile App)

Health-focused magazine

Singapore

Healthline Media

Health-focused magazine

Taiwan

ETtoday health

Health-focused magazine

Vietnam

HelloBacsi.com

Health-focused magazine

Source: Comscore MMX Multi-Platform, Total Audience, August 2020, Asia-Pacific region.