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Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...

Unlocking App Audiences: The role of content and demographics in platform s...

From GSMA MMM to Mobile Metrix: The Evolution of UK Mobile Media Measuremen...

Earlier this week Comscore launched Mobile Metrix in the United Kingdom, which applies Comscore’s unified approach to mobile measurement through the combination of mobile panels and census-based taggi...

Solving the Multi-Platform Video Measurement Challenge

Top 5 Metrics You're Measuring Incorrectly

IAB Peru Interviews Jodi McDermott, Comscore Group VP

Comscore's Digital Analytix solution Selected as New Technology of the Year by the DAA. Metrics have a direct relation to business objectives. If not measured qualitatively and quantitatively our effo...

Six Questions: Gian Fulgoni, Comscore

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bh...

Comscore in Journal of Advertising Research on Topic of Social Media Effect...

Digital Analytix® Multi-Platform Awarded New Technology of the Year by Digi...

The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-O...

Social Media Monetization in a Mobile First World

The Multi-Platform Majority is Here to Stay, and What This Means for Your W...

Comscore’s Approach to Capturing Value from Big Data Showcased in MIT Case...

The Multi-Platform Majority: How Mobile is Changing the Way We Experience t...

Comscore Releases Top 50 U.S. Multi-Platform Properties for September 2013

Five Strategies for Effectively Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority