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プレゼンテーション 6月. 24, 2016 | Share

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success. さらに表示する

プレゼンテーション 6月. 8, 2016 | Share

Home Sweet Digital Home

Home Sweet Digital Home

There was a time when understanding consumer use of the Internet was relatively simple - all we needed to measure was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn’t a connected device. Today though, computers actually account for a minority share of Internet access. Consumers are using smartphones... さらに表示する

プレゼンテーション 5月. 23, 2016 | Share

State of the U.S. Online Retail Economy in Q1 2016

State of the U.S. Online Retail Economy in Q1 2016

In this presentation, comScore VP of Marketing & Insights Andrew Lipsman takes an in-depth look at the latest online retail trends and their impact on retailers going forward. さらに表示する

ホワイトペーパー 4月. 27, 2016 | Share

The CNN Cross-Media Report

In today’s cross-media world, consumers not only have a vast array of options for what media content to consume, they also have more options than ever as to how they consume it. The consumer choice among TV, desktop or mobile depends on a number of factors, such as content availability, convenience and the individual’s personal preference at a specific... さらに表示する

プレゼンテーション 4月. 18, 2016 | Share

From the Dealership to the Livingroom: Reach Your Auto Intenders

From the Dealership to the Livingroom Reach Your Auto Intenders

In this presentation Julia Johnston, comScore Vice President of Agency Sales, takes an in-depth look at targeting automotive buyers with your TV buys. さらに表示する

プレゼンテーション 4月. 11, 2016 | Share

Combating Fraud to Drive ROI: A Kellogg and Krux Case Study

Combating Fraud to Drive ROI

In this case study, learn how Krux and comScore partner to help Kellogg reduce invalid traffic, automate optimization and save $2 million dollars in wasted ad spend. さらに表示する

ホワイトペーパー 3月. 30, 2016 | Share

2016 U.S. Cross-Platform Future in Focus

2016 US Cross Platform Future in Focus

2015 was another transformative year in media, as TV and digital convergence accelerates and the longstanding consumer habits continue to be upended. While the media landscape is often described as growing increasingly ‘fragmented’, a more accurate description might be that it’s becoming increasingly interconnected, with consumers seamlessly accessing... さらに表示する

ホワイトペーパー 3月. 14, 2016 | Share

The Value of a Digital Ad

The Value of a Digital Ad

A collection of research demonstrating how digital advertising can be successfully measured and made more valuable. さらに表示する

プレゼンテーション 12月. 1, 2015 | Share

State of the U.S. Online Retail Economy in Q3 2015

State of the U.S. Online Retail Economy in Q3 2015

In this presentation, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will drive this holiday season and impact the market. さらに表示する

ホワイトペーパー 11月. 18, 2015 | Share

2015 Online Auto Insurance Shopping Report

2015 Online Auto Insurance Shopping Report

The 2015 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends and the attitudes and intentions of consumers shopping for auto insurance online. In addition, the study reports on the volume of online quote requests and highlights customer preferences on purchasing channels and key factors driving the decision-making... さらに表示する