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Evolving YouTube Measurement with Google Ads Data Hub

As part of our commitment to innovation in measurement, Comscore has been partnering with Google over the past year to help build the next generation of YouTube measurement. Google’s Ads Data Hub allo...

WTF Is Influence?

With all the Creator talk during VidCon last week, we break it down with the ultimate guide to this growing trend. Fullscreen's Sara Grimaldi and our own Ann Sciandra unpacked this side of social c...