Comscore, Inc. (NASDAQ: SCOR) today announced the official launch of Digital Analytix® Monetization, a new module in the Digital Analytix platform that provides publishers with viewability...
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Comscore, Inc. (NASDAQ: SCOR) today announced the global introduction of validated Campaign Essentials™ (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audien...
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Comscore, Inc. (NASDAQ: SCOR) today released a white paper entitled “The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher...
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Comscore, Inc. (NASDAQ: SCOR) and the VivaKi Nerve Center today announced they will integrate a custom offering of Comscore’s validated Campaign Essentials™ (vCE) solution Audience On Deman...
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Comscore, Inc. (NASDAQ: SCOR) today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in Comscore validated Campaign Essentials™ (vCE...
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Comscore, Inc. (NASDAQ: SCOR) and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more stro...
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Comscore, Inc. (NASDAQ: SCOR) today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study f...
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