検索

アメリカ合衆国
ビデオ 2月. 4, 2016 | Share

As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

Bill Livek IAB BeetTV

The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers. 表示

ビデオ 2月. 2, 2016 | Share

comScore Vision

comScore Vision

Content today is viewed anytime, anywhere. So how do you monetize, strategize and reach consumers across screens? Rentrak and comScore – two leaders in measurement innovation – have united to establish new currencies for understanding consumers’ multiscreen behavior at massive scale. 表示

ビデオ 1月. 30, 2016 | Share

comScore CEO on Rentrak merger on CNBC Squawk on the Street

comScore CEO on Rentrak merger on CNBC Squawk on the Street

Serge Matta on Squawk Alley to discuss how changes in media consumption are challenging ratings agencies and what his company is doing to adapt. 表示

ビデオ 12月. 23, 2015 | Share

Shopping goes mobile - Mobile shopping spiked 60 percent this year

Shopping goes mobile

Shopping goes mobile - Mobile shopping spiked 60 percent this year 表示

ビデオ 12月. 18, 2015 | Share

Mobile shopping up 50%-60% season-to-date

Mobile shopping up 50%-60% season-to-date

Gian Fulgoni on CNBC - Mobile shopping up 50%-60% season-to-date 表示

ビデオ 12月. 1, 2015 | Share

Wal-Mart online dwarfed by king Amazon

Wal-Mart online dwarfed by king Amazon: comScore

Heading into the holiday shopping crush, there's really no comparison between Amazon and Wal-Mart when it comes to vying for shopper dollars on the Internet 表示

ビデオ 11月. 30, 2015 | Share

comScore's read on Black Friday

comScore's read on Black Friday

Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses growing online sales, and traffic in stores this Black Friday weekend on CNBC. 表示

ビデオ 11月. 4, 2015 | Share

THIS could boost ad spending, Gian Fulgoni on millennial TV consumption

Full TV measurement will boost advertising spending

THIS could boost ad spending, Gian Fulgoni on millennial TV consumption 表示

ビデオ 9月. 22, 2015 | Share

Millennial habits

Millenial habits

Millennials are heavy digital and social users and Facebook is the mobile king, Gian Fulgoni talks through the details on CNBC. 表示

ビデオ 9月. 10, 2015 | Share

The power of combined TV and Digital

Cross Media

comScore is focused on solving today’s core challenge for the Media industry: The rapid rise of the cross-platform television and digital video audience. Over the past several years we have seen that video has escaped the TV set as consumers watch video content anywhere they want. In order to effectively sell and buy video everywhere, measurement... 表示