日付: 4月 28, 2009
スピーカー: Alex Banks
イベント: comScore Webinar
This presentation, given by Alex Banks, comScore’s Managing Director, Latin America, offers a strategic view on global Internet trends as well as specific insights into Internet usage in Mexico.
Topics covered include:
- An overview of global and regional trends in terms of the online audience
- An analysis of differences in consumption patterns across worldwide regions
- A look at Mexico in a global context: how does it compare?
- An analysis of recent developments in Latin American and Mexican online arenas
- Insights into the Mexican online audience’s demographic makeup and preferences
- Reach and engagement levels for social networking, e-commerce and multimedia sites
- What to watch for in Mexico during 2009 and 2010
Please note that the video archive of this presentation is available in both English and Spanish.
