日付: 10月 19, 2010
スピーカー: Susan Engleson Kleinman
イベント: comScore Webinar
As healthcare reform legislation goes into effect, health insurance is top of mind for all Americans. For health insurance companies looking to drive increased adoption of online servicing, improve the customer experience and generate new leads, understanding the online behavior of consumers and competitors has never been more important.
During this session, we review the current trends in online health insurance, including:
- Visitation to major health insurance companies, broken out by brand/product
- What health insurance companies are doing in mobile and social
- Online display advertising for health insurance
- Consumer search behavior
- Insurer and lead generator search strategies
