7 Abril, 2014

Users Engage with Major Social Networks Predominantly via Mobile

Adam Lella
Senior Marketing Insights Analyst
As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge. In fact, many of the major social networks are seeing far more traffic and time spent coming from mobile devices than from desktops, as the mobile/desktop divide continues to grow.

Among the largest social networks, only Linkedin and Tumblr maintain a majority share on desktop, while newer social networks such as Instagram, Snapchat and Vine are almost exclusively mobile.

For more insights about social networks, download a complimentary copy of the 2014 U.S. Digital Future in Focus report here.

US Share of Time Spent on Social Networks Between Platforms

Produtos Relacionados

MMX Multi-Platform

O MMX™ Multi-Platform não é somente uma evolução desta plataforma líder em medição digital, que representa canais de mídia cada vez mais importantes em smartphones...
Saiba mais