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Data Gem Set. 2, 2014 | Share

Over a Third of U.S. Smartphone Owners Download At Least One App Per Month

Smartphone Users Number of App Downloads Per Month

“There’s an app for that.” Yes, there probably is an app for just about any task a smartphone user hopes to complete, but our recent U.S. Mobile App Report shows that a staggering 42 percent of all app time spent on smartphones occurs on the individual’s single most used app. Leia mais

Press release Ago. 21, 2014 | Share

comScore’s U.S. Mobile App Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Mobile App Report. The report, available to the public as a complimentary download, provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant... Leia mais

Apresentação Ago. 21, 2014 | Share

The U.S. Mobile App Report

The US Mobile App Report

The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital... Leia mais

Blog Ago. 19, 2014 | Share

Q2 M-Commerce Explodes to 47% Y/Y Gain: What it Means for the Growth of Mobile

Q2 2014 YY Retail Spending Growth by Channel

comScore recently finished compiling our Q2 2014 e-commerce and m-commerce stats, and while desktop-based e-commerce saw signs of softness, total digital commerce was bolstered by a massive increase in mobile commerce spending growth. Following several quarters of y/y growth rates primarily in the mid-20s, the second quarter saw a rapid acceleration... Leia mais

Data Gem Ago. 14, 2014 | Share

iPhone Users Earn Higher Income, Engage More on Apps than Android Users

iPhone Users Earn Higher Income Engage More on Apps than Android Users

The median iPhone app user earns $85,000 per year, which is 40 percent more than the median Android phone user with an annual income of $61,000. On average, iPhone users engage with their smartphone apps for nine more hours in a given month than Android users. Leia mais

Market Ranking Ago. 6, 2014 | Share

comScore Reports June 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for June 2014. Apple ranked as the top smartphone manufacturer with 42.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.9... Leia mais

Blog Jul. 11, 2014 | Share

Is Mobile Bringing About the Death of the PC? Not Exactly…

Is Mobile Bringing About the Death of the PC Not Exactly

There have been no shortage of recent media coverage about mobile eating the web, and comScore’s latest report about mobile apps now accounting for more than half of digital time spent has probably contributed to some of these perceptions. But sometimes it’s worth taking a step back to get a little perspective about the realities of a situation. Leia mais

Market Ranking Jul. 3, 2014 | Share

comScore Reports May 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for May 2014. Apple ranked as the top smartphone manufacturer with 41.9 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1... Leia mais

Blog Jul. 2, 2014 | Share

When Mobile Web Dominates Apps in an App-Dominated World

In 2013, mobile devices (i.e. smartphones and tablets) surpassed desktops to become the leading platform in terms of total time spent online. As mobile engagement continues to grow, another major milestone occurred just this past month—consumers now spend more than half of their digital consumption time on mobile apps, leaving us without any doubt... Leia mais

Blog Jun. 25, 2014 | Share

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital

Major Mobile Milestones in May Apps Now Drive Half of All Time Spent on Digital

May turned out to be a banner month for mobile as it delivered on some huge milestones which underscored just how impressive the medium’s ascendance has been in the past few years. Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent, up from 50% a year ago. And perhaps more impressively, mobile... Leia mais