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Press release Jun. 22, 2016 | Share

comScore and xAd Partner to Provide Global Measurement Solution Linking Campaign Delivery to In-Store Visitation

xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links mobile campaign delivery to in-store visitation. comScore Location Lift in xAd, which uses comScore’s... Leia mais

Press release Jun. 8, 2016 | Share

UPS Study: Avid Online Shoppers Making More Than Half of Their Purchases With Ecommerce

Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution. These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical stores, according to the fifth annual UPS Pulse of the Online Shopper™ study. Leia mais

Press release Jun. 7, 2016 | Share

Weborama Integrates comScore validated Campaign Essentials™ (vCE®) to Enable Video Viewability Measurement Across Mobile devices

comScore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging comScore validated Campaign Essentials™ (vCE®) metrics directly within Weborama’s platform. This integration allows joint customers to measure HTML5 video viewability on desktop and mobile.... Leia mais

Press release Jun. 3, 2016 | Share

Podcast Consumption on The Rise, According To Wondery/comScore Study Released Today

One in three podcast listeners expect to increase their podcast consumption over the next six months, following a similar increase in their behavior in the past six months. The results were revealed as part of comScore’s first-of-its-kind study dedicated to podcasting, commissioned by audio on-demand network Wondery. Leia mais

Press release Abr. 27, 2016 | Share

CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch partner of comScore’s Xmedia product, CNN is now able to more effectively partner with advertisers... Leia mais

Press release Abr. 20, 2016 | Share

comScore e Facebook formam parceria para fornecer aos clientes insights de visibilidade

A comScore (NASDAQ: SCOR) anunciou hoje que está formando uma parceria com o Facebook para reportar seus dados de visibilidade diretamente no módulo de validação de anúncios do validated Campaign Essentials™ (vCE®). A parceria global inclui as métricas de visibilidade para campanhas de vídeo e display sendo executadas no Facebook nas plataformas... Leia mais

Press release Abr. 20, 2016 | Share

A comScore é a primeira empresa a oferecer GRP visível para Digital Display e Vídeo credenciado pelo MRC

Hoje, a comScore (NASDAQ: SCOR) anunciou que o módulo de audiência do validated Campaign Essentials™ 2.0 (vCE® 2.0), que inclui o relatório das campanhas digitais em relação à faixa etária, gênero e demografia da etnia baseada no comportamento, bem como o alcance, a frequência e os GRPs resultantes, recebeu o credenciamento do Media Rating... Leia mais

Press release Abr. 19, 2016 | Share

comScore Delivers First Cross-Platform Ratings to Clients

comScore (NASDAQ: SCOR) announced today that it has completed the first round of development of its cross-platform ratings, and is now delivering those results to clients for private preview Leia mais

Press release Abr. 15, 2016 | Share

comScore Labs Discovers Placement Laundering Attack in SafeFrame

Today, comScore (NASDAQ: SCOR) announced that comScore Labs has discovered a sophisticated new form of placement laundering that that has been used to generate considerable amounts of invalid traffic to take advantage of advertisers over the past year. Leia mais

Press release Abr. 1, 2016 | Share

comScore Expands Partnership with DISH

comScore, Inc. (NASDAQ: SCOR) today announced a new long-term agreement with DISH Network L.L.C to renew its integration of DISH’s TV viewing information with comScore’s TV measurement service. The integration of DISH’s aggregated and projected TV viewing with comScore’s services will provide the industry with more dynamic measurement and holistic... Leia mais