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On one of advertising’s biggest nights of the year, linear TV remains undisputed in terms of audience reach. Supplemented by incrementality from digital, the combination calls for a well-targeted cros...
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Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevit...
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Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform A...
3 Ways Political Advertisers Can Win With CTV in 2024
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It’s All About Audience Reach Across Screens: Key Themes from CES 2024