Comscore Releases Top French Web Rankings for December
Christmas Shopping Drives Traffic to Retail and Shipping Sites
Google Sites Ranks as Top Web Property, Followed by Microsoft
Paris, France, January 30, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its December rankings of the largest and fastest-growing Internet properties and site categories in France based on data from the Comscore World Metrix audience measurement service.
“As we have noted in recent studies, online retail activity increased significantly in France during the Christmas shopping season,” said Delphine Gatignol, Comscore Business Development Manager for France. “This activity is reflected in the December rankings, which show several retail sites and categories among the top gainers for the month.”
Top Gaining Site Categories for December
Retail sites dominated the top-gaining site category rankings for December, led by the Toys category, up 65 percent to 4.9 million visitors. The category was led by Eveiletjeux.com – part of the Groupe PPR property – with 3.3 million visitors (up 39 percent). Other retail-related categories experiencing gains included Fragrances/Cosmetics (up 21 percent to 3.4 million visitors), Sports/Outdoor (up 18 percent to 3.5 million visitors), and Jewelry/Luxury Goods/Accessories (up 12 percent to 2.4 million visitors). The Shipping (up 39 percent to 1.8 million visitors) and e-cards categories (up 34 percent to 4 million visitors) also saw increased activity due to the holiday season.
Top 10 Gaining Site Categories by French Unique Visitors Age 15+ | |||
Site Category | Total Unique Visitors (000) | ||
Nov-2007 | Dec-2007 | % Change | |
Total French Internet Audience | 28,244 | 28,729 | 2% |
Toys | 2,984 | 4,917 | 65% |
Shipping | 1,298 | 1,809 | 39% |
Online Trading | 318 | 433 | 36% |
e-cards | 3,008 | 4,034 | 34% |
Retail - Food | 1,099 | 1,329 | 21% |
Fragrances/Cosmetics | 2,784 | 3,355 | 21% |
Sports/Outdoor | 2,964 | 3,504 | 18% |
Entertainment - News | 7,369 | 8,432 | 14% |
Teens | 5,577 | 6,226 | 12% |
Jewelry/Luxury Goods/Accessories | 2,108 | 2,351 | 12% |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for December
CenterBlog.net was the top gaining property in December, growing 38 percent to 1.8 million visitors, followed by genealogy property, Notrefamille.com Sites, also up 38 percent to 1.7 million visitors.
Four of the top ten gaining properties came from the online retail sector. Shopzilla.com Sites enjoyed a 32-percent increase to 1.8 million visitors, Groupe LDLC.com grew 13 percent to 3.2 million, Amazon Sites grew 13 percent to 6.8 million, and Ciao Sites also grew 13 percent to 3.8 million visitors.
Top 10 Gaining Properties by French Unique Visitors Age 15+* | |||
Property | Total Unique Visitors (000) | ||
Nov-2007 | Dec-2007 | % Change | |
Total French Internet Audience | 28,244 | 28,729 | 2% |
CenterBlog.net | 1,311 | 1,810 | 38% |
Notrefamille.com Sites | 1,222 | 1,685 | 38% |
Shopzilla.com Sites | 1,383 | 1,828 | 32% |
Kingfisher | 2,319 | 2,683 | 16% |
Facebook.com | 1,945 | 2,211 | 14% |
Groupe LDLC.com | 2,809 | 3,169 | 13% |
Amazon Sites | 6,067 | 6,831 | 13% |
Ciao Sites | 3,361 | 3,782 | 13% |
Commentcamarche.net | 5,639 | 6,310 | 12% |
auFeminin.com Network | 5,704 | 6,379 | 12% |
*Ranking based on the top 100 French properties in December 2007.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for December
Google Sites maintained its position as the top Web property in France with 20.1 million visitors, reaching 70 percent of the online population. Microsoft Sites ranked second with 18.1 million visitors, followed by Orange Sites with 14.9 million visitors and Iliad/Free.fr Sites with 12.6 million visitors.
Groupe PPR gained two spots in the December ranking, driven by holiday shopping. French Social Networking site Skyrock Network also gained ground, displacing Wikipedia Sites as France’s 9th largest property.
Top 25 Properties by French Unique Visitors Age 15+* | |||
December Rank | November Rank | Property | Total Unique Visitors (000) Dec-2007 |
N/A | N/A | Total French Internet Audience | 28,729 |
1 | 1 | Google Sites | 20,104 |
2 | 2 | Microsoft Sites | 18,126 |
3 | 3 | Orange Sites | 14,850 |
4 | 4 | Iliad/Free.fr Sites | 12,642 |
5 | 5 | eBay | 11,997 |
6 | 8 | Groupe PPR | 11,443 |
7 | 6 | Yahoo! Sites | 11,386 |
8 | 7 | Groupe Pages Jaunes | 10,958 |
9 | 10 | Skyrock Network | 10,221 |
10 | 9 | Wikipedia Sites | 9,735 |
11 | 11 | Dailymotion.com | 9,154 |
12 | 12 | NextRadio TV | 8,774 |
13 | 13 | Groupe PriceMinister | 8,296 |
14 | 14 | Lycos Europe Sites | 8,184 |
15 | 15 | Time Warner Network | 8,141 |
16 | 16 | Benchmark Group | 7,846 |
17 | 17 | Groupe Doctissimo | 7,681 |
18 | 20 | Groupe Lagardere | 7,680 |
19 | 18 | Bestofmedia Group | 7,121 |
20 | 21 | Amazon Sites | 6,831 |
21 | 19 | Groupe TF1 | 6,661 |
22 | 24 | auFeminin.com Network | 6,379 |
23 | 25 | Commentcamarche.net | 6,310 |
24 | 22 | Groupe Hi-Media | 5,947 |
25 | 23 | Cyrealis | 5,905 |
*Ranking based on the top 25 French properties in December 2007.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com