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Why Google's surprising paid click data are less surprising

Measurement of Online Advertising ROI: The 100% Solution

The Ugly Reality of Using Site Server Data for Media Planning

Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site serve...

E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry

Interactive Treemap of the Internet

The Internet is a Gamechanger in the 2008 Presidential Race

Like many of you, I’ve been following the 2008 presidential primary season with great interest. And while the first non-incumbent election in decades has made the early races even more intriguing than...

Recent Interview with Eric Enge

Radiohead Redux

Where The Buys Are: Ads Live On Pages

Davos Moment #4

Researchware is not Spyware

Entering the “promised” land of behavioral targeting

My Davos Moments

The Davos Question

My Impressions of Davos

The Economic, Anti-American Mood at Davos

Super Bowl XLII Set to Break Online Records in the U.K.

Interview with Surinder Siama of ResearchTalk Podcasts

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© 2025 Comscore, Inc.

  • 京ICP备11021706号
  • Privacy Policy
  • Consumer Health Data Privacy Notice
  • Do not sell my personal information
  • 联系我们