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Multi-Platform Measurement in Chile

Digital-native Millennials embrace ‘traditional’ media outlets

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

In the following article entitled “The Power of Political Advertising: Lessons for Practitioners,” Comscore VP of Political Technology is joined by Comscore Co-Founder and CEO Gian Fulgoni and comScor...

Mobile Audience Campaign Measurement Arrives in Canada and the UK

Illuminate Your Digital Advertising: Finding Light in Today’s Complexity

Illuminate Your Digital Advertising: Finding Light in Today’s Complexity

In this session, Martin Bromfield, VP Advertising Comscore EMEA looks at key issues and real-life examples to provide insights and clarity into tackling today’s challenges and uncovering new opportuni...

Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps

Facebook retains Social Media crown for UK Millennials

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...

The Impact of Mobile on the Retail Category in Canada

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Targeting the Millennial Generation

Millennials continue to drive the French online market of apparel retailers

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

The 2016 U.S. Mobile App Report

Have We Reached ‘Peak App’?

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

The Digital Dilemma: Ad Fraud, Viewability and Beyond