Impatto delle iniziative di marketing

Branded Content Measurement

Comscore Branded Content^™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.

Ricerca del consumatore

Comscore Consumer Journey^™ mette a disposizione dati approfonditi e personalizzabili sul processo di ricerca del consumatore in una vasta gamma di settori.

Misurazione delle audience

Comscore è in grado di tracciare correlazioni tra esposizione e spettatori, offrendo dati accurati sull’efficacia complessiva della campagna.

Brand Effectiveness

Comscore Brand Survey Lift^™ is a survey-based branding effectiveness solution that measures the total branding impact of cross-platform campaigns as well as lift by platforms, network, publisher, placement and creative.

Movie Measurement

Comscore Movie Lift for TV and digital helps media buyers and sellers more reliably measure and attribute the impact of marketing on moviegoing behaviors, including visitation.

Brand Measurement

Comscore Brand Monitor^™ is a comprehensive brand and ad tracking platform that allows marketers to connect key performance indicators to sales, so they can more effectively manage their brand strategy.

Informazioni associate

Armati della conoscenza di cui hai bisogno per accrescere la tua attività.