A public health-focused organization partnered with OMtd (OpAD Media's programmatic operating system) to test Proximic’s ID-Free Predictive Audiences in a brand awareness campaign, comparing performance against two cookie-based solutions, using Comscore Campaign Ratings to measure targeting effectiveness.
Reach in-target, privacy-conscious audiences accurately with innovative solutions
Improve media efficiency and reduce cost per impression (CPM) for audience targeting
Proximic’s ID-free Predictive Audiences outperformed two leading cookie-based segments in both Comscore CCR and a third-party measurement platform, delivering higher in-target accuracy and lower CPM — proving that identity-free targeting can drive precision and scale across independent measurement sources.