Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences

Antoinette Chan

Product Marketing Manager
Comscore

With Proximic by Comscore, OpAD Boosts Targeting
Precision and Cuts Costs—No IDs Required

Are you ready to learn what Proximic by Comscore’s Predictive
Audiences can do for your ad campaigns?

The Scenario

A public health-focused organization partnered with OMtd (OpAD Media's programmatic operating system) to test Proximic’s ID-Free Predictive Audiences in a brand awareness campaign, comparing performance against two cookie-based solutions, using Comscore Campaign Ratings to measure targeting effectiveness.

The Goal

Reach in-target, privacy-conscious audiences accurately with innovative solutions

Improve media efficiency and reduce cost per impression (CPM) for audience targeting

The Results

Proximic’s ID-free Predictive Audiences outperformed two leading cookie-based segments in both Comscore CCR and a third-party measurement platform, delivering higher in-target accuracy and lower CPM — proving that identity-free targeting can drive precision and scale across independent measurement sources.