Contextual targeting you can trust

As the desire for transparency in programmatic increases, Comscore helps clients achieve impactful, brand-safe ad delivery via robust, pre-bid contextual targets.

The Solution

Comscore provides pre-bid contextual filters and targets for:

The Technology

Comscore’s solution is powered by intelligent, proprietary assets.

Tech Crawl

Massive crawling technology connects you with brand-safe, relevant content – at scale

Artifical Intelligence

Proprietary AI provides a precise understanding of page content across ~350K topics

Tech Insights

Insights from Comscore solutions allow you to reach key demographics without needing cookies

The Results

Comscore’s solution helps marketers, publishers and platforms improve contextual targeting.

Marketers

  • Achieve optimal brand safety coverage
  • Deliver ads in contextually relevant settings
  • Reach key demographics without cookies
  • Mitigate issues with invalid traffic and viewability

Publishers

  • Charge premiums for targeted segments
  • Automate inventory
    packaging
  • Surpass in-target demographic guarantees
  • Protect client campaigns from brand safety issues

Platforms

  • Provide customizable brand safety solutions
  • Deliver highly-relevant keyword targeting
  • Offer cookie-less demographic targeting options
  • Bolster exchanges with trusted segments

Get Started

Comscore's pre-bid contextual targets and filters are available in several leading ad tech platforms.
If you would like more information on these specific platforms, please contact us.

Contact us

Recursos relacionados

Ármate con el conocimiento necesario para hacer crecer tu negocio.