Contextual targeting you can trust


As the desire for transparency in programmatic increases, comScore helps clients achieve impactful, brand-safe ad delivery via robust, pre-bid contextual targets.

Download Overview Contact Me Now

The Solution

comScore provides pre-bid contextual filters and targets for:

The Technology

comScore’s solution is powered by intelligent, proprietary assets.

Massive crawling technology connects you with brand-safe, relevant content – at scale

Proprietary AI provides a precise understanding of page content across ~350K topics

Insights from comScore solutions allow you to reach key demographics without needing cookies

The Results

comScore’s solution helps marketers, publishers and platforms improve contextual targeting.

MARKETERS
  • Achieve optimal brand safety coverage
  • Deliver ads in contextually relevant settings
  • Reach key demographics without cookies
  • Mitigate issues with invalid traffic and viewability
PUBLISHERS
  • Charge premiums for targeted segments
  • Automate inventory
    packaging
  • Surpass in-target demographic guarantees
  • Protect client campaigns from brand safety issues
PLATFORMS
  • Provide customizable brand safety solutions
  • Deliver highly-relevant keyword targeting
  • Offer cookie-less demographic targeting options
  • Bolster exchanges with trusted segments

Get Started

comScore’s pre-bid contextual targets and filters are available in several leading ad tech platforms.

If you would like more information on these specific platforms, please contact us.

Contact Me Now

Productos Similares

comScore Action Lift™ captures the total effectiveness of a campaign - including the view-through activity - by measuring the impact on a marketer’s site and its competitors’...
Aprende mas
Utilice en pre-bid la información de cada página para facilitar el targeting de contenido y mejorar el retorno de la inversión.
Aprende mas
comScore Brand Survey Lift™ demuestra el incremento en actitudes e intenciones del consumidor posterior a la exposición a la publicidad en cualquier formato de anuncio...
Aprende mas
comScore Reach/Frequency™ ofrece indicadores de alcance y frecuencia en línea para planificadores y compradores de medios.
Aprende mas
validated Campaign Essentials (vCE) es una solución para validar la entrega de anuncios y audiencia que provee información en tiempo real para mejorar el resultado de las...
Aprende mas
El objetivo de la publicidad es, y siempre ha sido, generar un impacto. Si bien es de gran importancia que un anuncio sea visto, la visibilidad en sí misma no es un indicador...
Aprende mas