- 17 de abril, 2023

A Championship Week for the Hartford-New Haven, CT Market

Local TV Snapshot: April 3-9, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
Market: Hartford-New Haven, CT
Hours of TV Viewed: 41.3 Million
TV Households: 875.3K
National Rank: #29

Overview:

It was a big week for Connecticut sports fans in the Hartford-New Haven, CT market as the UConn Huskies won their fifth men’s national title and brought an end to another year of the NCAA College Basketball Tournament.

This championship game earned the number one position on our top five series ranking for broadcast networks and earned a live household rating of 29.4 on WFSB (CBS.) The game’s post-game coverage also performed strongly, earning the number two position in our ranking with 1 in 5 households tuning in. On cable networks, FOX News Channel and CNN both had series place within our top five. Ratings were much more consistent across these cable series, ranging from 2.0 to 2.5.

WFSB (CBS) continued its success within our network rankings, earning the number one position in the broadcast category, and an average live household rating of 4.2. On cable, it was FOX News Channel that took the top position, with an average live household rating of 2.5, and an average audience of approximately 11.8k.

Check out these insights and our local network viewer persona below and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

CBS NCAA BSKBL CHAMPSHIONSHIP: CONNECTICUT v. SDSU

WFSB (CBS)

M

29.4

257.4K

2

CBS NCAA BSKBL CHAMP: POST-GAME

WFSB (CBS)

M

20

174.7K

3

CBS NCAA BSKBL CHAMP: PRE-GAME

WFSB (CBS)

M

11.5

100.3K

4

MASTERS GOLF TOURNAMENT: SUNDAY

WFSB (CBS)

U

9.3

81.6K

5

60 Minutes

WFSB (CBS)

U

8.6

75.5K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Hartford-New Haven, CT Market, Week of Apr. 3-9, 2023

Top Five Cable Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

Jesse Watters Primetime

FNC (FOX News Channel)

M, T, W, R, F

2.5

22.2K

2

The Five

FNC

M, T, W, R, F, S

2.3

20.3K

3

The Arraignment of Donald Trump

CNN

T

2.1

18.7K

4

Special Report with Bret Baier

FNC

M, T, W, R, F

2.1

18.4K

5

Tucker Carlson Tonight

FNC

M, T, W, R, F

2

17.2K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Hartford-New Haven, CT Market, Week of Apr. 3-9, 2023

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

WFSB (CBS)

4.2

36.6K

2

WTNH (ABC)

2.4

20.7K

3

WVIT (NBC)

2

17.5K

4

WTIC (FOX)

1.2

10.4K

5

WHPX (ION)

0.6

5.3K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Hartford-New Haven, CT Market, Week of Apr. 3-9, 2023

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.4

11.8K

2

MSNBC

0.9

7.6K

3

CNN

0.8

6.7K

4

ESPN

0.7

5.9K

5

YES (YES Network)

0.5

4.0K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Hartford-New Haven, CT Market, Week of Apr. 3-9, 2023

Network Persona Spotlight: WFSB (CBS)

Demographics:

Consumer Habits:

Age: 55+

Invests with Fidelity

Household: No Children Present in Home

Uses Sprint or Verizon

Residence: Single Family Residence

College Football, College Basketball or MLB fan

Education: High School or College Graduate

Hartford

*Chart constructed using Comscore TV Demographics: Comscore Automotive>Ownership-Make
Source: Comscore TV, Preliminary Data, Apr. 3-9, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, TW, IG)

# of Posts

1

WFSB - Channel 3 Eyewitness News

162.4K

214

2

WVIT - NBC Connecticut

139.4K

144

3

WTIC - FOX61

155.9K

57

4

WTNH News 8

54.3K

84

5

Better Connecticut

60

1

Source: Comscore Social, PowerRankings, Apr. 3-9, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only