Reach, Frequency and Beyond. Insights from Comscore and YouTube.
It was a big week for Connecticut sports fans in the Hartford-New Haven, CT market as the UConn Huskies won their fifth men’s national title and brought an end to another year of the NCAA College Basketball Tournament.
This championship game earned the number one position on our top five series ranking for broadcast networks and earned a live household rating of 29.4 on WFSB (CBS.) The game’s post-game coverage also performed strongly, earning the number two position in our ranking with 1 in 5 households tuning in. On cable networks, FOX News Channel and CNN both had series place within our top five. Ratings were much more consistent across these cable series, ranging from 2.0 to 2.5.
WFSB (CBS) continued its success within our network rankings, earning the number one position in the broadcast category, and an average live household rating of 4.2. On cable, it was FOX News Channel that took the top position, with an average live household rating of 2.5, and an average audience of approximately 11.8k.
Check out these insights and our local network viewer persona below and stay tuned to see which market we spotlight next week!
Telecast Detail
Telecast Performance
Rank
Telecast
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
CBS NCAA BSKBL CHAMPSHIONSHIP: CONNECTICUT v. SDSU
WFSB (CBS)
M
29.4
257.4K
2
CBS NCAA BSKBL CHAMP: POST-GAME
20
174.7K
3
CBS NCAA BSKBL CHAMP: PRE-GAME
11.5
100.3K
4
MASTERS GOLF TOURNAMENT: SUNDAY
U
9.3
81.6K
5
60 Minutes
8.6
75.5K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Hartford-New Haven, CT Market, Week of Apr. 3-9, 2023
Network:
Jesse Watters Primetime
FNC (FOX News Channel)
M, T, W, R, F
2.5
22.2K
The Five
FNC
M, T, W, R, F, S
2.3
20.3K
The Arraignment of Donald Trump
CNN
T
2.1
18.7K
Special Report with Bret Baier
18.4K
Tucker Carlson Tonight
17.2K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Hartford-New Haven, CT Market, Week of Apr. 3-9, 2023
4.2
36.6K
WTNH (ABC)
2.4
20.7K
WVIT (NBC)
17.5K
WTIC (FOX)
1.2
10.4K
WHPX (ION)
0.6
5.3K
1.4
11.8K
MSNBC
0.9
7.6K
0.8
6.7K
ESPN
0.7
5.9K
YES (YES Network)
0.5
4.0K
Demographics:
Consumer Habits:
Age: 55+
Invests with Fidelity
Household: No Children Present in Home
Uses Sprint or Verizon
Residence: Single Family Residence
College Football, College Basketball or MLB fan
Education: High School or College Graduate
*Chart constructed using Comscore TV Demographics: Comscore Automotive>Ownership-MakeSource: Comscore TV, Preliminary Data, Apr. 3-9, 2023, US.
Total Actions (FB, TW, IG)
# of Posts
WFSB - Channel 3 Eyewitness News
162.4K
214
WVIT - NBC Connecticut
139.4K
144
WTIC - FOX61
155.9K
57
WTNH News 8
54.3K
84
Better Connecticut
60
Source: Comscore Social, PowerRankings, Apr. 3-9, 2023, US.*Disclaimer: All preliminary data should be used for directional purposes only
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