The Challenges of Audience Measurement
9 de junio
: 15:25
- 15:45
ET
Bill Livek
Chief Executive Officer & Executive Vice Chairman
The way advertising and measurement works across the digital ecosystem is drastically changing as we speak. All signs point to a need for holistic and unduplicated measurement that delivers an accurate understanding of media exposures across platforms. Achieving true visibility and transparency around the reach and frequency of content and ads won’t come, however, without its obstacles.
Join Adweek and Comscore CEO Bill Livek for a candid conversation about the current state of the industry following a shift in viewing patterns during the pandemic, his take on audience measurement and actionable insights to shape your own strategies in 2021 and beyond.