The State of Theatrical Releases with Universal Pictures’ Jim Orr

Senior Media Analyst

This week host Paul Dergarabedian is joined by Jim Orr, the President of Domestic Theatrical Distribution for Universal Pictures, who has been at the forefront of film release innovation during the pandemic.

Listen as Paul and Jim discuss the reopening of theaters across the country and what that means for the film industry. Then stick around as Jim shares what he thinks the state of theatrical releases will look like in the year to come.

This episode covers:

  • The present complications of releasing movies
  • Why marketing is vital for current releases
  • How the film industry has proven to be adaptable
  • Will film releases ever return to “normal”?
  • The effects of the summer drive-in theater boom
  • Why some films have been released while others continue to be postponed

More from this Podcast series

Coronavirus Insights

Lea nuestras continuas actualizaciones sobre las nuevas tendencias de consumo y el impacto que tienen en la industria de la publicidad, así como en la industria de los medios de comunicación en comscore.com/esl/Prensa-y-Eventos/Coronavirus.

Regístrese para recibir notificaciones cuando se publiquen nuevos datos o informes de interés.
Regístrese

Coronavirus Insights