36 Million German Internet Users Viewed More Than 6 Billion Videos Online in August 2009
Google Sites Captures 43 Percent of German Online Video Market with 2.7 Billion Videos Viewed on YouTube.com During the Month
LONDON, U.K., October 27, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service, indicating that 35.7 million German Internet users viewed at least one video online in August 2009, up 38 percent versus the previous year.
Google Sites Remains Most Popular Online Video Destination in Germany
Driven by the popularity of YouTube.com (which accounted for 99.5 percent of all videos viewed on the property), Google Sites grew 45 percent versus year ago to further solidify its position as the leading online video viewing property in Germany. Universal Music Group ranked second with 10.6 million viewers (up 19 percent), followed by two German properties, ProSiebenSat1 Sites and RTL Group Sites, which attracted 10.6 and 5.6 million viewers respectively. Deutsche Telekom had the fastest rate of growth among the top ten video properties, growing 495 percent during the past year to 3 million viewers in August 2009.
Top German Online Video Properties Ranked by Total Unique Viewers (000)*
August 2009 vs. August 2008
Total Germany – Age 15+, Home & Work Locations**
Source: Comscore Video Metrix
|
| Property
|
Aug-08
|
Aug-09
|
% Change
|
| Total Unique Viewers
|
25,958
|
35,745
|
38%
|
| Google Sites
|
16,652
|
24,125
|
45%
|
| Universal Music Group
|
8,879
|
10,609
|
19%
|
| ProSiebenSat1 Sites
|
4,007
|
10,565
|
164%
|
| RTL Group Sites
|
4,449
|
5,644
|
27%
|
| Fox Interactive Media
|
1,342
|
4,440
|
231%
|
| Microsoft Sites
|
1,915
|
3,972
|
107%
|
| Axel Springer AG
|
1,083
|
3,491
|
222%
|
| MEGAVIDEO.COM
|
2,090
|
3,067
|
47%
|
| Deutsche Telekom
|
504
|
2,997
|
495%
|
| Amazon Sites
|
797
|
2,223
|
179%
|
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
German Online Video Viewers Watched 178 Videos per Viewer in August
Germany’s 36 million online video viewers watched 6.4 billion videos in August 2009, an average of 178 videos per viewer. Google Sites was also the top-ranked video property by videos viewed with 2.8 billion, representing 43 percent of the German online video market. ProSiebenSat1 Sites ranked second with a 2.6 percent share, followed by Megavideo.com (1.6 percent share), and RTL Group Sites (1.3 percent share).
Top German Online Video Properties Ranked by Total Videos Viewed*
August 2009
Total Germany – Age 15+, Home & Work Locations**
Source: Comscore Video Metrix
|
| Property
|
Videos (000)
|
Share of Videos (%)
|
Videos per Viewer
|
| Total Internet : Total Audience
|
6,369,541
|
100.0%
|
178
|
| Google Sites
|
2,759,630
|
43.3%
|
114
|
| ProSiebenSat1 Sites
|
163,764
|
2.6%
|
15
|
| Megavideo.com
|
101,604
|
1.6%
|
33
|
| RTL Group Sites
|
81,269
|
1.3%
|
14
|
| Universal Music Group
|
65,590
|
1.0%
|
6
|
| Microsoft Sites
|
36,086
|
0.6%
|
9
|
| Axel Springer AG
|
28,429
|
0.4%
|
8
|
| Deutsche Telekom
|
19,989
|
0.3%
|
6
|
| Marquard Media AG
|
19,475
|
0.3%
|
28
|
| Fox Interactive Media
|
18,812
|
0.3%
|
4
|
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
Other notable findings from August 2009 include:
- German online video viewers spent an average 16 hours per viewer watching videos during the month (up 86 percent versus previous year).
- The heaviest viewers of online video are males between the ages of 15-24 who watched approximately 24 hours of online video per person in August.
- 24 million viewers watched 2.7 billion videos on YouTube.com (115 videos per viewer)
- Females over 55 on average watched 105 videos on YouTube.com in Germany, compared with males over 55 who watched 75 videos on YouTube.com during the month.
- The average online video duration was 5.3 minutes in Germany in August 2009 (23 percent longer than the average duration in December 2008).
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com