The State of Social Media
Google Sites Captures 43 Percent of German Online Video Market with 2.7 Billion Videos Viewed on YouTube.com During the Month
LONDON, U.K., October 27, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service, indicating that 35.7 million German Internet users viewed at least one video online in August 2009, up 38 percent versus the previous year.
Google Sites Remains Most Popular Online Video Destination in GermanyDriven by the popularity of YouTube.com (which accounted for 99.5 percent of all videos viewed on the property), Google Sites grew 45 percent versus year ago to further solidify its position as the leading online video viewing property in Germany. Universal Music Group ranked second with 10.6 million viewers (up 19 percent), followed by two German properties, ProSiebenSat1 Sites and RTL Group Sites, which attracted 10.6 and 5.6 million viewers respectively. Deutsche Telekom had the fastest rate of growth among the top ten video properties, growing 495 percent during the past year to 3 million viewers in August 2009.
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
German Online Video Viewers Watched 178 Videos per Viewer in AugustGermany’s 36 million online video viewers watched 6.4 billion videos in August 2009, an average of 178 videos per viewer. Google Sites was also the top-ranked video property by videos viewed with 2.8 billion, representing 43 percent of the German online video market. ProSiebenSat1 Sites ranked second with a 2.6 percent share, followed by Megavideo.com (1.6 percent share), and RTL Group Sites (1.3 percent share).
Other notable findings from August 2009 include:
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
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