Linear TV is Going Addressable & National
Carol Hinnant, Chief Revenue Officer at Comscore, was interviewed by TV[R]EV co-founder Alan Wolk at Beet Retreat San Juan 2020.
Cable TV operators and other service providers may have been amongst the first to be able to offer their advertisers advanced TV targeting capabilities like dynamic ad replacement.
But new advances mean the TV networks which historically run over the operators can also now offer equivalent functionality.
This video was produced at the Beet Retreat San Juan 2020. View more videos from the series on https://www.beet.tv.