It has been a hectic few weeks for the Minnesota Vikings thanks to a season-ending injury for star quarterback Kirk Cousins, and a 6-5 record that places them in second in their division. So, it is no surprise that Minneapolis-St. Paul, MN residents are more engaged than ever with their local team.
Over one in three household’s tuned into Sunday’s game on KMSP (FOX) earning it the top spot In this week’s broadcast series ranking and a live household rating of 34.6. However, in this week’s broadcast network ranking it was KARE (NBC) that earned the number one position thanks to an average live household rating of 3.2.
The football craze continued on cable as well, with three of the top five cable series stemming from football coverage on ESPN. The network’s Monday Night Football coverage earned the top spot thanks to a live household rating of 3.3. On the network side, it was FNC (FOX News Channel) that came out on top, earning an average live household rating of 0.9 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Series Detail
Series Performance
Ran1
Series
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
NFL on Fox National
KMSP (FOX)
U
34.6
531.2K
2
27.8
426.7K
3
24.2
372.4K
4
FOX NFL Prekick
23.3
357.5K
5
CBS NFL Single Post-Gun
WCCO+ (CBS)
17.8
272.9K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Minneapolis-St. Paul, MN Market, Week of Nov. 6-12, 2023, US.
Rank
Network:
Monday Night Football
ESPN
M
3.3
51.4K
2.4
37.0K
2.1
31.7K
A Heidelberg Holiday
HALL (Hallmark)
1.4
22.1K
Special Report with Bret Baier
FNC (FOX News Channel)
M, T, W, R, F
1.3
20.6K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Minneapolis-St. Paul, MN Market, Week of Nov. 6-12, 2023, US.
Network Detail
Network Performance
KARE (NBC)
3.2
48.9K
48.8K
3.1
48.3K
KSTP+ (ABC)
KPXM (ION)
0.5
7.1K
0.9
14.2K
MSNBC
0.6
8.9K
CNN
8.1K
0.4
6.8K
HGTV (HGTV: Home & Garden Television)
6.5K
Demographics:
Interests & Habits:
Age: 55+
Physical Fitness Enthusiast
Residence: Owns Home
Verizon or T-Mobile Customer
Education: College or Graduate School
PGA Golf Fan
Source: Comscore TV, Preliminary Data, Nov. 6-12, 2023, US.
Total Actions (FB, X, IG)
# of Posts
KARE 11 News
65.1K
314
Fox 9
60.1K
523
WCCO-TV - CBS Minnesota
51.3K
344
Source: Comscore Social, PowerRankings, Nov. 6-12, 2023, US.*Disclaimer: Data Pulled 11/20/2023; All preliminary data should be used for directional purposes only