- 21. November 2023

Football Fans are in Mid-Season Form in Minneapolis-St. Paul, MN

Local TV Snapshot: Nov. 6-12, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
Market: Minneapolis – St. Paul, MN
Hours of TV Viewed: 67.7 Million
TV Households: 1,537,227
National Rank: #14

Overview:

It has been a hectic few weeks for the Minnesota Vikings thanks to a season-ending injury for star quarterback Kirk Cousins, and a 6-5 record that places them in second in their division. So, it is no surprise that Minneapolis-St. Paul, MN residents are more engaged than ever with their local team.

Over one in three household’s tuned into Sunday’s game on KMSP (FOX) earning it the top spot In this week’s broadcast series ranking and a live household rating of 34.6. However, in this week’s broadcast network ranking it was KARE (NBC) that earned the number one position thanks to an average live household rating of 3.2.

The football craze continued on cable as well, with three of the top five cable series stemming from football coverage on ESPN. The network’s Monday Night Football coverage earned the top spot thanks to a live household rating of 3.3. On the network side, it was FNC (FOX News Channel) that came out on top, earning an average live household rating of 0.9 throughout the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Series Detail

Series Performance

Ran1

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

NFL on Fox National

KMSP (FOX)

U

34.6

531.2K

2

FOX NFL Sunday Pregame

KMSP (FOX)

U

27.8

426.7K

3

NFL on FOX Fill

KMSP (FOX)

U

24.2

372.4K

4

FOX NFL Prekick

KMSP (FOX)

U

23.3

357.5K

5

CBS NFL Single Post-Gun

WCCO+ (CBS)

U

17.8

272.9K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Minneapolis-St. Paul, MN Market, Week of Nov. 6-12, 2023, US.

Top Five Cable Series (by Rating)

Series Detail

Series Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

Monday Night Football

ESPN

M

3.3

51.4K

2

Monday Night Kickoff

ESPN

M

2.4

37.0K

3

Monday Night Postgame

ESPN

M

2.1

31.7K

4

A Heidelberg Holiday

HALL (Hallmark)

U

1.4

22.1K

5

Special Report with Bret Baier

FNC (FOX News Channel)

M, T, W, R, F

1.3

20.6K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Minneapolis-St. Paul, MN Market, Week of Nov. 6-12, 2023, US.

Top Five Broadcast Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

KARE (NBC)

3.2

48.9K

2

KMSP (FOX)

3.2

48.8K

3

WCCO+ (CBS)

3.1

48.3K

4

KSTP+ (ABC)

3.1

48.3K

5

KPXM (ION)

0.5

7.1K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Minneapolis-St. Paul, MN Market, Week of Nov. 6-12, 2023, US.

Top Five Cable Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

0.9

14.2K

2

MSNBC

0.6

8.9K

3

CNN

0.5

8.1K

4

ESPN

0.4

6.8K

5

HGTV (HGTV: Home & Garden Television)

0.4

6.5K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Minneapolis-St. Paul, MN Market, Week of Nov. 6-12, 2023, US.

Network Persona Spotlight: KARE (NBC)

Demographics:

Interests & Habits:

Age: 55+

Physical Fitness Enthusiast

Residence: Owns Home

Verizon or T-Mobile Customer

Education: College or Graduate School

PGA Golf Fan

LMS Minneapolis Chart

Source: Comscore TV, Preliminary Data, Nov. 6-12, 2023, US.

Top Three Local Broadcast Networks: Social Media (By Total Actions)

Rank

Network:

Total Actions (FB, X, IG)

# of Posts

1

KARE 11 News

65.1K

314

2

Fox 9

60.1K

523

3

WCCO-TV - CBS Minnesota

51.3K

344

Source: Comscore Social, PowerRankings, Nov. 6-12, 2023, US.
*Disclaimer: Data Pulled 11/20/2023; All preliminary data should be used for directional purposes only