Comunicados de prensa

12 oct 2009

Comscore Announces Availability of GamePlan™ for Effective Targeting and Segmentation of Gamer Audiences

Comscore, Inc. (NASDAQ: SCOR) today announced the availability of GamePlan, an audience targeting tool for gaming publishers and developers, which combines Comscore’s broadly used consumer...
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9 oct 2009

Comscore Study Estimates that 10 Percent of U.S. Online Display Ads are Locally Targeted

Comscore, Inc. (NASDAQ: SCOR) today released the results of a study of locally targeted online display advertising across four major U.S. markets: Atlanta, Chicago, San Francisco and Washin...
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8 oct 2009

Comscore Plan Metrix Mobile™ Now Available for Media Planning and Analysis on Mobile Devices

Comscore, Inc. (NASDAQ: SCOR) today announced the availability of Comscore Plan Metrix Mobile, the next generation of its industry-leading Plan Metrix media planning tool for use with mobil...
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7 oct 2009

Comscore Submits Proposal to ABCe in U.K. for a new Person-Centric Measure for Web Site Server Measurement

Comscore, Inc. (NASDAQ: SCOR) today published an open white paper entitled “Proposal for a New Person-Centric Measure for Web Site Server Measurement in the U.K.” This proposal is based upo...
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6 oct 2009

GroupM Search and Comscore Release Study on the Interplay Between Search Marketing and Social Media

GroupM Search and Comscore, Inc., (NASDAQ: SCOR) announced today the results of the first study ever conducted by Comscore looking at the relationship between social media exposure and sear...
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1 oct 2009

Comscore and Starcom USA Release Updated “Natural Born Clickers” Study Showing 50 Percent Drop in Number of U.S. Internet Users Who Click on Display Ads

Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released the results of an update to its highly publicized “Natural Born Clickers” research, originally conducted...
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1 oct 2009

FDA Warning Letters Caused Dramatic Decline in Sponsored Link Exposures, According to Comscore

Comscore, Inc. (NASDAQ: SCOR) today released the results of a study of changes in search engine marketing in the pharmaceutical industry as a result of the FDA warning letters distributed i...
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