FAST and Targeted Programming Consumption Accelerates, According to Comscore’s 2023 State of Streaming Report
RESTON, VA, August 29, 2023 - Comscore, Inc. (Nasdaq: SCOR), a global, trusted partner for planning, transacting and evaluating media, today released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023, up from 9.6B to 11.5B (May ‘22-May ‘23) with ad supported services capturing the bulk of new viewing.
The 2023 State of Streaming report examines the current state of streaming adoption, growth trends and services, to help brands and advertisers improve their reach and targeting.
While there is growth across the board, what is significant is that 75% of new hours were captured by providers beyond the top six apps - Netflix, YouTube, Prime Video, Hulu, HBO Max/MAX and Disney+ - as FAST and Targeted Programming consumption accelerates.
“While the top US streaming services are keeping up with the demand for subscriptions, new growth can be observed in FAST streaming platforms like Roku, Pluto and Tubi which are increasingly consolidating their position in the household mix,” said James Muldrow, Vice President, Product Management, Comscore. “At the same time, cable/satellite subscribers remain some of the most engaged users in the streaming landscape. With three cable/satellite providers in the Top 10 ranking of video services based on hours watched per household, these findings highlight the success of these providers in offering advertisers consistently engaged streaming audiences."
According to the analysis, the streaming audience size also continues to grow, up to 73% (YoY) from 69% in 2022.
Additional findings include:
Comscore’s State of Streaming includes trends from 2019 to 2023 across its Comscore CTV Intelligence™, Comscore Connected Home™, Comscore Video Metrix Multi-Platform, Shareablee US PowerRankings, Shareablee Social Dynamics and Shareablee Metrics & Trends solutions.
The 2023 State of Streaming findings will be presented during a live webinar at 2pm ET on August 29, 2023. To register, visit: https://www.comscore.com/Insights/Events-and-Webinars/Webinar/2023/2023-State-of-Streaming
About ComscoreComscore (NASDAQ: SCOR) is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
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