Analyze and compare household penetration, usage frequency, engagement, OEM and OS market share and activity across all device types.
Supplement granular device-centric data with household-level demographic insights such as age, gender, race, ethnicity, presence of children, size, income and education level.
Monitor the adoption and growth of emerging technology, including devices not primarily used for media consumption, such as IoT devices.
Con diecisiete años de experiencia en Comscore, Joe ha forjado su carrera impulsando la innovación en el mundo de las mediciones de medios digitales. Joe y su equipo ayudan a producir herramientas valiosas para medir audiencias digitales en un entorno de medios en constante evolución.
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Krishna Gaddampalli serves as a Product Manager on the Digital Audience Product team. In his role, Krishna manages Video Metrix, internal data monitoring tools, as well as CTV Intelligence and Connected Home, which are part of the Total Home Panel.