Since Comscore’s first State of OTT report in 2017, we’ve chronicled the streaming revolution, how it’s reshaped culture, redefined entertainment, and transformed the way we connect, watch, and live.

This month, we turn a new page with the release of Comscore’s 2025 State of Streaming report, launching October 29, with a look into the past, present, and future of the streaming ecosystem.

Stay ahead of the curve — sign up today to get access to the 2025 State of Streaming report on launch day.

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Our report will look at how advances in streaming technology have impacted advertisers and consumers across three key areas:

• In Front of the Screen: Trends on how people navigate, interact, and engage with stories, ads, and technology from the remote in their hands to the connections they form.   
• On the Screen: Shifts in the day-to-day conduit where devices, discovery, and content converge, turning viewing into a shared, social, and multi-screen experience. 
• Behind the Screen: Development of new ad formats, smarter platforms, and AI-powered personalization that redefine what’s possible. 

Streaming is no longer simply a medium. It is the heartbeat of cultural expression, consumer behavior, and advertising innovation.

Get a deeper look at the data behind the 2025 State of Streaming. Register to join our exclusive launch webinar, where we’ll unpack the latest trends across devices, households, and audiences.