The majority of the worlds’ top brands are failing to make their Facebook and Twitter pages more discoverable in search results. In fact, over 70 percent of these brands had Facebook and Twitter pages that did not appear in the top 20 results of a search for the specific brand name. With the interplay between social media and search becoming more important every day, marketers need to learn how to boost organic search rankings through effective social platform management. Comscore and BrightEdge provide insight into the state of search and discuss strategies for how you can make the most of your social media presence.
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