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BeReal: who are these friends for real?

No filters, no editing, no special effects, and a notable 226% unique visitor growth in 6 months to August 2022 in the U.S. BeReal, the mobile app designed to share moments in your life with friends w...

Comscore’s Personas: Taking content creation to a whole new level

This Q&A offers insights on how you might get to know your audience on a more intimate level, capture their attention, drive further engagement, and leverage Comscore’s resources for your benefit.