The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
Summer may be kicking off, but Fall planning is already underway. Outdoor activities and Halloween shopping are in motion, and now is the time to win the season. Proximic’s AI-driven... Read more
TV Measurement Has Entered Its Next Era
The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase...
Q1 2026 AI Intelligence Report
Consumer AI Chatbots Keep Climbing in March —...
Upfronts 2026 and the Architecture for Modern...
2026 Football Kickoff Guide
Proximic Political Targeting Playbook
2026 Proximic Back to School Audience Guide
Comscore Social Brand Survey Lift - Dazed
2026 Summer Guide
2026 Proximic Championship Playbook
Reaching sports audiences during peak tentpoles with accuracy and cost efficiencies is a challenge. Campaigns activated with Proximic audiences have driven up to 79% lower cost per click, underscoring...
Comscore Social Brand Survey Lift
2026 State of Programmatic
From Connected to Intelligent: What CES 2026 Revealed About the Future of M...
CES 2026 made one thing clear: advertising has moved beyond connection and into intelligence. The scale and energy of the event reflected an industry navigating uncertainty and renewed innovation—but...
The 2026 Finance Guide
The 2026 Winter Sports Playbook
AI Intelligence Report
2026 New Year's Guide