It's Complicated, Our Social Data Relationship Status
Thinking Beyond the Playbook
Influencer Marketing in the "New Normal"
The “new normal” of the COVID-19 pandemic has impacted nearly all aspects of business and life in general. So, how has influencer marketing changed, and how can brands leverage it to connect to their...
The Origin Story of a Social Superpower
The State of the "New Normal"
(Re) Finding our North Star in the New Normal
While the immediacy of the news, business/financial impact and KPIs dominate our (and our company’s) focus, it is easy for measurement to chase its tail in service of quick wins and near term gains as...
Gaming & Esports Move from Niche to Center Stage
Creating Content Flow on Social Platforms
The Social Side of Gamers
Communication and Brand Strategy in A Crisis
Measurement and Analytics Role in Driving Strategy in Turbulent Times
Creative Content Re-Mixing in A COVID Environment
Using Alternative Data Sources to Complement Traditional Industry Metrics b...
AI and Creativity - The Emerging Alliance for Driving Meaningful, Well Targ...
INTERACT Virtual Summit: The Strategy behind Telemundo's Exploration on Con...
INTERACT Virtual Summit: Branded Content and Creative Monetization Models
Being Latino Origins and Approach to Content and Measurement
Coronavirus pandemic and online media consumption: settling into the New No...