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COVID-19 and its impact on Digital Media Consumption in India

As part of Comscore’s ongoing investigation into the COVID-19 and its impact on the Media and Advertising industry around the world, we now spotlight trends in India. We study key areas of digital con...

Traditional media regains power and credibility during the Coronavirus pand...

For 20 years, the media industry has been facing the challenge of surviving digitization. The difficulty of transferring the business model from traditional advertising to online added to the enormous...