Introducing MMX 360: The Next Generation of Audience Measurement
Wireless Consumer Segmentation Analysis
Keeping Score with Social Media Marketing and Measurement: Three Things to...
I was a member of the measurement panel at the IAB Social Media Conference recently, and we talked a lot about the social media ‘scorecard.’ There were a variety of perspectives represented as Bryan W...
American Idol Predictions – Final Thoughts
Comscore Brand Crosses India
Are You Leaving ROI on the Table?
Tough times for consumers always herald tough times for marketers. Now, more than ever, advertisers have to dig deep and go beyond the "good enough" metrics of the past and look to additional avenues...
American Idol Searches Predict Lambert Landslide
What's Driving the Decline in Search Ad Coverage?
The State of U.S. Online Retail Economy through Q1 2009
Twitter.com Quadruples to 17 Million U.S. Visitors in Last Two Months
The State of the Internet in Mexico
Will Technology Help Businesses in Latin America Navigate the Economic Down...
Valencia Festival of Media
How Data Can Change Media Markets
Online is the New Primetime
On Branding Versus Direct Response Advertising
State of Online Banking
The Evolving Travel Landscape: Key Advertising Recommendations to Capture t...