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The #1 digital advertising metric is…

Comscore is excited to be part of next month’s IAB UK Upfronts, which promises to be “a showcase of premium digital advertising opportunities”. It would be interesting to survey the brand marketers an...

China: Understanding Online Video Consumption at the Programme Level

Comscore recently launched Extended Video in China. This new offering delivers programme-level insights into online video consumption, providing granular data on content viewed, audience composition a...