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Digital Analytix First to Comply with IAB and ABCe Terminology Guidelines f...

Yesterday I wrote about Comscore’s exciting global launch of Digital Analytix, our next generation web analytics platform that aims to overcome many of the most chronic and acute pain points of web an...

In the UK More Than Half of Ad Exposed Unique Visitors Saw Ads on Newspaper...

In January 2011 a total of 42 million Unique Visitors were exposed to online display advertising in the UK; 54% of this advertising exposed audience saw ads on the newspaper category during the month....