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The Evolution of Digital Advertising: From Direct Response to Branding

Comscore Chairman and Co-Founder Gian Fulgoni uses Comscore’s decade of proprietary data measuring consumer behavior to show important lessons learned about how to best use the online channel.

State of the U.S. Online Retail Economy Q2 2013

In this presentation, Comscore Chairman & Co-Founder Gian Fulgoni and Comscore Vice President of Marketing & Insights Andrew Lipsman present their quarterly analysis of online retail trends.