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The 2016 U.S. Mobile App Report
Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media... Read more
Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffic
This presentation is a must see for local agency media planners and buyers, advertising researchers, and/or in-house Furniture advertisers and their marketing departments. Learn about how comScore’s Furniture shopper behaviors, powered by Simmons/Experian, can help you to create TV schedules with confidence and success. Read more
The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insights
Learn how TV and digital audience information can be effectively employed to efficiently reach and persuade ideal voters. Read more
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness
comScore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to other publishers. The research demonstrates that premium publisher do drive higher brand lift effectiveness... Read more
IAB Europe Research Awards Winner Webinar: comScore and News UK
The 2016 IAB Research Awards recognized and celebrated the research projects and the contribution they have made to the development of the digital advertising industry. Learn how comScore partnered with News UK and Kellar Fay to understand the holistic impact of advertising online and offline. Read more
Targeting Casino-Goers
This presentation focuses on targeting potential and current casino customers with your TV buys. Read more
Fail Early and Fail Often: What Data Reveals about Social Success in 2016
comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success. Read more
Home Sweet Digital Home
There was a time when understanding consumer use of the Internet was relatively simple - all we needed to measure was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn’t a connected device. Today though, computers actually account for a minority share of Internet access. Consumers are using smartphones... Read more
State of the U.S. Online Retail Economy in Q1 2016
In this presentation, comScore VP of Marketing & Insights Andrew Lipsman takes an in-depth look at the latest online retail trends and their impact on retailers going forward. Read more
The CNN Cross-Media Report
In today’s cross-media world, consumers not only have a vast array of options for what media content to consume, they also have more options than ever as to how they consume it. The consumer choice among TV, desktop or mobile depends on a number of factors, such as content availability, convenience and the individual’s personal preference at a specific... Read more