#RIPGRPs: Evolving the Metrics That Move Us Forward
Since Comscore’s first State of OTT report in 2017, we’ve chronicled the streaming revolution, how it’s reshaped culture, redefined entertainment, and transformed the way we connect,... Read more
2025 Luxury Segment Guide
2025 Sports Fanatics Guide
2025 Holiday Audience Guide
Fall Audience Guide
Summer Audience Guide
Spring Audience Guide
2025 State of Programmatic Report
New Year's Audience Guide
Basketball Audience Playbook
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Scor...
Football Audience Playbook
2024 State of Privacy in Advertising
2024 State of Gen Z and the Future of Advertising
In this report Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens, to help marketers gain new insights into this key consumer cohort and optimize...
Transforming The Digital Landscape Through Gender Inclusive Audience Intell...
Unwrap Our 2024 Holiday Targeting Guide
2024 State of Gaming Report
Fall Targeting Guide 2024