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Evolving Latin American Measurement

Brand advertisers the world over are asking for more accountability, better planning and more sales objective-led marketing strategies in order to more effectively reach consumers. In Latin America me...

Blended Search and the New Rules of Engagement

The growth of Blended or Universal Search is radically changing the rules of engagement as page 1, position 1 is no longer the gold standard for successful SEO strategies. On the big 3 search engines...