Activating Comscore Segments for Improved ROI
Balancing Contextual and Audience Targeting
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
With 78% of its viewing happening on living room television sets, Hulu has a big stake in solutions like Comscore’s soon-to-launch Campaign Ratings tool for measuring de-duplicated, cross-platform aud...
The Future of CTV Advertising Panel
Time spent online by the numbers