The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
The way that discovery, influence and intent are being expressed in the content ecosystem is rapidly transforming. AI assistants are fundamentally changing how consumers express intent... Read more
Predictive Audiences and Contextual Targeting: Understanding What Drives Performance Today
Proximic Holiday AI One-Sheet
2026 Holiday Shopping Guide
TV Measurement Has Entered Its Next Era
2026 Fall & Halloween Guide
Q1 2026 AI Intelligence Report
Consumer AI Chatbots Keep Climbing in March — and Claude Is the Story to Wa...
Upfronts 2026 and the Architecture for Modern Measurement
My relationship with the Upfronts started long before my career did.. At 14, I stepped onto the stage at the Fox Family Channel presentation and by my senior year, I had landed an internship that put...
2026 Football Kickoff Guide
Proximic Political Targeting Playbook
2026 Proximic Back to School Audience Guide
The path to back-to-school success starts now. As shopping intent accelerates, Proximic’s AI-driven contextual and predictive audiences help brands plan against real consumer behavior by helping ident...
2026 Summer Guide
2026 Proximic Championship Playbook
2026 State of Programmatic
From Connected to Intelligent: What CES 2026 Revealed About the Future of M...