The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
The way that discovery, influence and intent are being expressed in the content ecosystem is rapidly transforming. AI assistants are fundamentally changing how consumers express intent... Read more
2026 Holiday Shopping Guide
TV Measurement Has Entered Its Next Era
2026 Fall & Halloween Guide
Q1 2026 AI Intelligence Report
Consumer AI Chatbots Keep Climbing in March — and Claude Is the Story to Watch
Upfronts 2026 and the Architecture for Modern Measurement
2026 Football Kickoff Guide
Proximic Political Targeting Playbook
Political targeting capabilities to help you reach the right voters ahead of election day.
2026 Proximic Back to School Audience Guide
2026 Summer Guide
2026 Proximic Championship Playbook
Reaching sports audiences during peak tentpoles with accuracy and cost efficiencies is a challenge. Campaigns activated with Proximic audiences have driven up to 79% lower cost per click, underscoring...
2026 State of Programmatic
From Connected to Intelligent: What CES 2026 Revealed About the Future of M...
The 2026 Finance Guide
The 2026 Winter Sports Playbook