Analyze and compare household penetration, usage frequency, engagement, OEM and OS market share and activity across all device types.
Supplement granular device-centric data with household-level demographic insights such as age, gender, race, ethnicity, presence of children, size, income and education level.
Monitor the adoption and growth of emerging technology, including devices not primarily used for media consumption, such as IoT devices.
A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.
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Krishna Gaddampalli serves as a Product Manager on the Digital Audience Product team. In his role, Krishna manages Video Metrix, internal data monitoring tools, as well as CTV Intelligence and Connected Home, which are part of the Total Home Panel.